What is Idea Prepaid?
The Idea Cellular, a wholly owned company of the Aditya Birla Group, is one of the leading Telecom company operates in 22 service areas in India. The brand was founded in 1995 and known by its slogan An Idea Can Change Your Life. The company provides the services include GSM, GPRS, 2G and 3G Internet, Wi-Fi, Edge, mobile telephony etc. It delivers various prepaid, wireless Internet, postpaid, travel and roaming services as well as entertainment services. The Prepaid plans offered by the company are based on customer's needs. Idea has a network of over 70,000 cell s covering the entire length and breadth of the country. Idea has over 3,000 Service Centers servicing Idea subscribers across the country, including 450 special Experience Zones for 3G promotion, with a customer base of 98 million. The brand is the third largest brand in India. The main objective of the brand is to provide the best services with affordable price. Kumar Mangalam Birla is the chairman of the company who is also taking care of his other subsidiaries includes Aditya Birla Minacs Worldwide Limited, Aditya Birla Minerals, Peter England, PT Elegant Textile Industry, PT Indo Bharat Rayon, PT Indo Liberty Texti, Birla Sun Life Insurance, Birla Sun Life Asset Management Company Limited, Aditya Birla Finance Limited, Aditya Birla Money Limited, Aditya Birla Insurance Brokers, Aditya Birla Capital Advisors Private Limited and much more. There are more than 10 competitors of Idea Prepaid some of the competitors include Aircel, Airtel, Bsnl, Loop Mobile, Uninor, Videocon, Virgin Mobile and more.
Scope of Idea Prepaid
Idea prepaid is the Subsidiary business of Aaditya Birla Group. The brand offers the services of telecom and internet in to various geographical locations of India like Cochin, Nagpur, Visakhapatnam, Madurai, Allahabad, Patiala, Orissa, Chennai, Karnataka, Jharkhand, Gwalior, Raipur, Goa, Bangalore, South Delhi, Kolkata, Nasik, North Delhi, Bihar, Agra, Madhya Pradesh, and much more.
History of Idea Prepaid
In 1999, the brand got the licenses for providing GSM services in the Gujarat. In the year of 2000 the brand, merged with
Tata Cellular Limited. After merged with Tata Cellular Limited Idea prepaid got the licensed to provide services in Andhra Pradesh. In the year of 2007, IPO was generated to Rs. 28,187 million. At the end of 2007, the brand was listed on the Bombay Stock Exchange and the National Stock Exchange. The brand Acquired
Spice Communications with the operating circles of Punjab and Karnataka in the year of 2008 and Launched services in Bihar. Idea Prepaid was the first brand who firstly launch of Mobile Number Portability for the better assistance of the customers in the year of 2011. To attract more customers company started to provide the affordable 3G smartphones for the customers.